In early 1999, after two years of development, our firm, NIPO, launched a new methodology of data collection for market and opinion research: NIPO CAPI@HOME. It is a methodology which uses a database of 10,000 Dutch households, or some 25,000 individuals, all of which have a PC at home and have agreed to participate in research projects using their home PC. Each PC has been equipped with our proprietary data collection software (ODIN) and all households have been fully briefed and trained on the use of this application, which involves filling out questionnaires that are sent to their homes by modem or via the Internet.